Friday, November 12, 2010
Comparison
Both films use similar techniques in their poster, the simple characters in the middle and the white background. Both poster invoke a sense of happiness and hope yet at the same time curiosity. The pursuit Of Happyness has the most effective marketing overall as there website is very well done whereas the Blind Side’s website leaves a lot to be desired. Both posters are constructed well though. I dislike on TBS (The Blind Side) how much they market on there website. For TBS the buy now emphasis is more important than the actual promotion of the movie. For TPOH (The Pursuit of Happyness) the inform people about the movie, promote it and whatever before selling you the DVD. Viewers don’t want DVDs shoved down there throats. Nor do we want to know how great people think Sandra bullock is, will smith is way better than her and TPOH doesn’t say how many awards his won.
The Blind Side
White is used as an accent. Blues and greens are mostly used, indicating a analogous colour scheme. However, the colour changes for every page of the website, so there isn’t really a fixed colour scheme, rather a fixed colour pallet.
There is a sense of balance in the web site but because the site has so much going on, it kind of gets lost in translation. There is no clear emphasis, and the focal point is lost in the mess. The back ground is too busy to be overlayed with more characters and writing on top. The principles of design look like the have tried to have been applied but didn’t turn out quite right.
This is for the website; the overall feel is bright and clean but not crisp. If it was whiter and had a little less black (not that there was much) the crisp feel could have been achieved. The poster achieved the crisp film as less was happening and there was a white background. It was also bright and clean.
No there is only one poster. Films only really need one promotional poster anyway.
The website is laid out in a cluttered manner but you can still manage to find the links to different pages. The font is the exact same as it is on the poster. This brings in a certain unity between the poster and the website.
A lot of 12 year olds have seen this movie, having the site set up the way it is isn’t very inviting for younger kids. Kids need it simple and fun. The transitions between pages weren’t anything interesting and the main goal of the site was to sell you the DVD, not to inform you about the movie itself. Teenagers and adults are their target audience and younger kids. They did a poor job on appealing to a target audience because the website was so bad. The poster is great though. Keeps you interested make you curious and it’s nicely put together. The website really let down this movie and the great promotional movie poster, as the website just wasn’t up to scratch.
In terms of promotional stuff, on the first page the buy now button for the DVD is as big as the enter the site button and is right next to it. When you enter the site the information about the DVD, its features, is larger than the picture of the main characters. There is a lot of promotional stuff. Also the trailer is able to be watched on the first page, even before you enter the site. There is information about Sandra bullock as well, stating how many prizes she has won ect. I don’t like how they try ot talk up Sandra bullock, she isn’t that great and it annoys people. I also dislike how much promotional stuff they have, it subtracts from the purpose of the website- to interest people and tell them about the movie. They could have lessened the promotional material to increase there effectiveness.
There is a sense of balance in the web site but because the site has so much going on, it kind of gets lost in translation. There is no clear emphasis, and the focal point is lost in the mess. The back ground is too busy to be overlayed with more characters and writing on top. The principles of design look like the have tried to have been applied but didn’t turn out quite right.
This is for the website; the overall feel is bright and clean but not crisp. If it was whiter and had a little less black (not that there was much) the crisp feel could have been achieved. The poster achieved the crisp film as less was happening and there was a white background. It was also bright and clean.
No there is only one poster. Films only really need one promotional poster anyway.
The website is laid out in a cluttered manner but you can still manage to find the links to different pages. The font is the exact same as it is on the poster. This brings in a certain unity between the poster and the website.
A lot of 12 year olds have seen this movie, having the site set up the way it is isn’t very inviting for younger kids. Kids need it simple and fun. The transitions between pages weren’t anything interesting and the main goal of the site was to sell you the DVD, not to inform you about the movie itself. Teenagers and adults are their target audience and younger kids. They did a poor job on appealing to a target audience because the website was so bad. The poster is great though. Keeps you interested make you curious and it’s nicely put together. The website really let down this movie and the great promotional movie poster, as the website just wasn’t up to scratch.
In terms of promotional stuff, on the first page the buy now button for the DVD is as big as the enter the site button and is right next to it. When you enter the site the information about the DVD, its features, is larger than the picture of the main characters. There is a lot of promotional stuff. Also the trailer is able to be watched on the first page, even before you enter the site. There is information about Sandra bullock as well, stating how many prizes she has won ect. I don’t like how they try ot talk up Sandra bullock, she isn’t that great and it annoys people. I also dislike how much promotional stuff they have, it subtracts from the purpose of the website- to interest people and tell them about the movie. They could have lessened the promotional material to increase there effectiveness.
The Pursuit of Happyness
It has a neutral colour scheme, accented with red and other occasional brighter colours.
Transition between different pages is effective, it fades to a light wash then a shine spreads out from the background where the father and son are holding hands. All done whilst fading in the new page and corresponding background picture.
White is the predominant colour used on the website and poster, nearly all images on the background, of the website, has a soft glow around the edges. This is purposefully used to signify hope and happiness. Red is used to grab your attention and highlight not only the internal website links but important parts relating to the movie. The site is not packed with a lot of information and pictures it has a lot of space and flows easily as it is balanced well. The site and the poster and simple and effective.
The website is balanced well due to having characters in the background picture on one side whereas the links and drop down boxes are on the other side. You eye moves towards the picture then moves to the information. On every page of the website, the focal point is a picture of the characters. Emphasis is made on these main characters as the audience wants to know wow the main characters are and they are meant to get clues as to what they are like from how they are represented on the website. You shouldn’t have to watch he trailer to know anything about the characters, some things are meant to be picked up on. There isn’t any obvious repetition of anything, apart from the colours used, but that is the colour scheme rather than something they are repeating. The overall feel developed by this website and poster is light, clean and crisp. This works well with the genre of the film as it is a drama with a happy ending. There is only one official poster for the film that I have been able to find. What is on the poster is the first page of the website basically, it’s that same image and feel.
The website is laid out a little differently to others I have seen. On the very first page before entering the site, it shows you DVDs for purchase and the gallery, about the film, the trailer and then it gives you the option to enter the site. When you enter the site there is a large picture in the middle then over to the left it offers you “menu” when you hover you curser over this the whole menu folds down. This is so the menu doesn’t subtract from the image in the centre. This is the same for most of the other pages, the main links are visible but to get to the sub links (for example, gallery is a sub link of media) you have to click on the main links. The font is slightly different to the font used on the poster, it is more cursive rather than the more block like appearance. In terms of promotional stuff, once you entre the site, in the top right hand corner of every page is a DVD that you can click on and which glows when you hover your curser over it. Also above the background of the site are release details of the DVD.
The target audience is who ever might be interested in watching the movie, anyone from ages 14 will understand the film. The idea of a website and poster is promote the film, get people interested in watching it or to keep their interest, provide them with information about the film as well. I like the way they have incorporated the shining light from the poster into the website transition and picture borders. I also like how off the poster, red is used as an accented colour. The promotional materials overall, are very effective. The brightness of the poster and website portrays a happy ending and hope for the characters yet at the same time evokes curiosity in the viewer. There is nothing I dislike about the promotional material. I think they have done a great job.
Transition between different pages is effective, it fades to a light wash then a shine spreads out from the background where the father and son are holding hands. All done whilst fading in the new page and corresponding background picture.
White is the predominant colour used on the website and poster, nearly all images on the background, of the website, has a soft glow around the edges. This is purposefully used to signify hope and happiness. Red is used to grab your attention and highlight not only the internal website links but important parts relating to the movie. The site is not packed with a lot of information and pictures it has a lot of space and flows easily as it is balanced well. The site and the poster and simple and effective.
The website is balanced well due to having characters in the background picture on one side whereas the links and drop down boxes are on the other side. You eye moves towards the picture then moves to the information. On every page of the website, the focal point is a picture of the characters. Emphasis is made on these main characters as the audience wants to know wow the main characters are and they are meant to get clues as to what they are like from how they are represented on the website. You shouldn’t have to watch he trailer to know anything about the characters, some things are meant to be picked up on. There isn’t any obvious repetition of anything, apart from the colours used, but that is the colour scheme rather than something they are repeating. The overall feel developed by this website and poster is light, clean and crisp. This works well with the genre of the film as it is a drama with a happy ending. There is only one official poster for the film that I have been able to find. What is on the poster is the first page of the website basically, it’s that same image and feel.
The website is laid out a little differently to others I have seen. On the very first page before entering the site, it shows you DVDs for purchase and the gallery, about the film, the trailer and then it gives you the option to enter the site. When you enter the site there is a large picture in the middle then over to the left it offers you “menu” when you hover you curser over this the whole menu folds down. This is so the menu doesn’t subtract from the image in the centre. This is the same for most of the other pages, the main links are visible but to get to the sub links (for example, gallery is a sub link of media) you have to click on the main links. The font is slightly different to the font used on the poster, it is more cursive rather than the more block like appearance. In terms of promotional stuff, once you entre the site, in the top right hand corner of every page is a DVD that you can click on and which glows when you hover your curser over it. Also above the background of the site are release details of the DVD.
The target audience is who ever might be interested in watching the movie, anyone from ages 14 will understand the film. The idea of a website and poster is promote the film, get people interested in watching it or to keep their interest, provide them with information about the film as well. I like the way they have incorporated the shining light from the poster into the website transition and picture borders. I also like how off the poster, red is used as an accented colour. The promotional materials overall, are very effective. The brightness of the poster and website portrays a happy ending and hope for the characters yet at the same time evokes curiosity in the viewer. There is nothing I dislike about the promotional material. I think they have done a great job.
Inspired Elements For Poster
I love the use of that white shine in both websites and posters. It is very effective, shows that there is happiness in the end. I want to use it to symbolise Fiona finding her peace. In my poster I want her walking towards the light; into an archway, of some sort, with the light shining out from it. This idea was inspired by the posters of the two movies I analysed. If I had an image of Fiona with her back towards the camera walking away I would have used it for my poster and made it look like she was walking into the light. This would have been copying The Blind Side poster, and using elements of The Pursuit of Happyness poster.
Monday, November 8, 2010
First Lesson Back
This is my first creative media lesson for the term. As it is now week 6 there isn't enough time for me to make the web site, so i am just doing the poster. I have some ideas already for the poster. Last time i made the poster (grade 9) it took so long. So hopefully i will be able to work quicker at it this time. I need a phrase to put on the poster though (i may just use my log line). Though before i create my poster i will need to do the analyse task which i will be doing this week.
Thursday, September 23, 2010
Reflection
Our EDL is now on my blog, the props list has been email and i reposted the dialogue (because Bec said we needed it) even though that wasn't apart of the group task - i had done that for my treatment. I hope you find everything on my blog and remember to give me a good mark. I worked too hard on this whole thing, i'm even still doing it now- when i'm in America and the term has finished!
Dialogue - Slightly Modified in Film
Nurse Rose - “Hello Fiona, you gave us quite a scare, I presume you didn’t know that you were allergic to those flowers. You are perfectly fine now and when you feel ready you are welcome to leave. Sorry I’m not here to explain everything to you properly; I had to run a very important errand. Kind Regards, Nurse Rose.”
Councilor Jane - “Fiona, you have to understand that what you have described to me, isn’t true. You really have to come to terms with that, if not, you will never get better.”
Councilor Jane - “I don’t hear any screaming, I am taking this as a good sign. Fiona, this is your dog, you have had it since you were little… Fiona he isn’t dead, you have created that memory yourself, he was never dead. The sooner you can accept these facts, the sooner you’ll improve. I’ll leave him with you for a while.”
Fiona – “Dear Fiona, you have talked to me about the memory that you hold of yourself fainting and ending up in a hospital bed after smelling a flower. This is the flower you told me you were allergic to. I asked all your doctors and they grantee that you weren’t and still aren’t allergic to any flowers. They also told me there isn’t a hospital like you described and there isn’t a single registered nurse, in Queensland, by the name of Rose. If you don’t believe me, smell the flower. You must let these memories go, they are causing you pain. Accept the truth and move on. It’s the only way out of this facility for you. From Councilor Jane”
Fiona – “If a flower I was once severely allergic to, now fails to affect me at all, perhaps I’m invincible. I have always enjoyed having wind in my face, today I have decided to learn how to fly. I only wish to offer Councilor Jane some advice; you should have locked the door to the roof.”
Councilor Jane - “Fiona, you have to understand that what you have described to me, isn’t true. You really have to come to terms with that, if not, you will never get better.”
Councilor Jane - “I don’t hear any screaming, I am taking this as a good sign. Fiona, this is your dog, you have had it since you were little… Fiona he isn’t dead, you have created that memory yourself, he was never dead. The sooner you can accept these facts, the sooner you’ll improve. I’ll leave him with you for a while.”
Fiona – “Dear Fiona, you have talked to me about the memory that you hold of yourself fainting and ending up in a hospital bed after smelling a flower. This is the flower you told me you were allergic to. I asked all your doctors and they grantee that you weren’t and still aren’t allergic to any flowers. They also told me there isn’t a hospital like you described and there isn’t a single registered nurse, in Queensland, by the name of Rose. If you don’t believe me, smell the flower. You must let these memories go, they are causing you pain. Accept the truth and move on. It’s the only way out of this facility for you. From Councilor Jane”
Fiona – “If a flower I was once severely allergic to, now fails to affect me at all, perhaps I’m invincible. I have always enjoyed having wind in my face, today I have decided to learn how to fly. I only wish to offer Councilor Jane some advice; you should have locked the door to the roof.”
