Comparison

Both films use similar techniques in their poster, the simple characters in the middle and the white background. Both poster invoke a sense of happiness and hope yet at the same time curiosity. The pursuit Of Happyness has the most effective marketing overall as there website is very well done whereas the Blind Side’s website leaves a lot to be desired. Both posters are constructed well though. I dislike on TBS (The Blind Side) how much they market on there website. For TBS the buy now emphasis is more important than the actual promotion of the movie. For TPOH (The Pursuit of Happyness) the inform people about the movie, promote it and whatever before selling you the DVD. Viewers don’t want DVDs shoved down there throats. Nor do we want to know how great people think Sandra bullock is, will smith is way better than her and TPOH doesn’t say how many awards his won.