The Blind Side

White is used as an accent. Blues and greens are mostly used, indicating a analogous colour scheme. However, the colour changes for every page of the website, so there isn’t really a fixed colour scheme, rather a fixed colour pallet.
There is a sense of balance in the web site but because the site has so much going on, it kind of gets lost in translation. There is no clear emphasis, and the focal point is lost in the mess. The back ground is too busy to be overlayed with more characters and writing on top. The principles of design look like the have tried to have been applied but didn’t turn out quite right.

This is for the website; the overall feel is bright and clean but not crisp. If it was whiter and had a little less black (not that there was much) the crisp feel could have been achieved. The poster achieved the crisp film as less was happening and there was a white background. It was also bright and clean.

No there is only one poster. Films only really need one promotional poster anyway.

The website is laid out in a cluttered manner but you can still manage to find the links to different pages. The font is the exact same as it is on the poster. This brings in a certain unity between the poster and the website.

A lot of 12 year olds have seen this movie, having the site set up the way it is isn’t very inviting for younger kids. Kids need it simple and fun. The transitions between pages weren’t anything interesting and the main goal of the site was to sell you the DVD, not to inform you about the movie itself. Teenagers and adults are their target audience and younger kids. They did a poor job on appealing to a target audience because the website was so bad. The poster is great though. Keeps you interested make you curious and it’s nicely put together. The website really let down this movie and the great promotional movie poster, as the website just wasn’t up to scratch.

In terms of promotional stuff, on the first page the buy now button for the DVD is as big as the enter the site button and is right next to it. When you enter the site the information about the DVD, its features, is larger than the picture of the main characters. There is a lot of promotional stuff. Also the trailer is able to be watched on the first page, even before you enter the site. There is information about Sandra bullock as well, stating how many prizes she has won ect. I don’t like how they try ot talk up Sandra bullock, she isn’t that great and it annoys people. I also dislike how much promotional stuff they have, it subtracts from the purpose of the website- to interest people and tell them about the movie. They could have lessened the promotional material to increase there effectiveness.